Startup Finance Director

Bookkeeping vs Accounting: What’s the Difference?

Understanding your startup’s finances does not need to be hard – that’s been the tenor of our past few blog posts. This one continues in the same ilk. We’re shedding some light on two basic tech startup finance functions, bookkeeping, and accounting. Aren’t Bookkeeping and Accounting the Same? The short answer is no. They are […]

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What is Working Capital and Why Does it Matter to Tech Startups?

If you’ve been following our posts for a while, you already know that we believe in demystifying finance for startups and early-stage companies. We love numbers but you may not. The thing is that staying on top of your company’s numbers does not need to be difficult. Working capital for tech startups is no exception.

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Timely or Accurate Financial Information: Which do you Need Most?

Timely or accurate financial information – which one is more important for a tech startup? Both, I hear you say. You are not wrong, and in an ideal world you have accurate financial information at your fingertips in a timely manner. However, in a growing company, like a tech startup, speed can be essential when

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Understanding the Basics of Business Finance – Balance Sheets, Profit & Loss, and Cash Flow

When I ask startup founders and entrepreneurs why they started their businesses, the answers vary widely. Many recognised a problem and had an idea of how it could be solved. Some thought of a truly innovative product or service. My point is that no one ever says they started their business because they liked numbers.

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